![]() A properly-executed SEO program helps your website rank higher in the organic search results for a set of strategically-chosen queries.Įvery time a user searches a phrase in Google, it’s Google’s job to serve the most useful, relevant and trusted pages related to that search. SEO refers to the strategies and tactics that make your website as search engine friendly as possible. Nielsen Pros and cons of search engine optimization Organic listings capture 94% of all clicks on Google Search.
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